Many logistics and supply chain businesses struggle to effectively market their products and services. Traditionally, this has been done through advertising through print and broadcast media such as newspapers, magazines, radio, and television. However, in a saturated marketplace with constantly-changing consumer habits, many businesses are now turning to digital marketing. What are Supply Chain, Logistics, and Transport? When we talk about supply chain, logistics, and transport, we are referring to the entire process of bringing goods from the producers to the consumers. In a perfect world, this process would be simple and efficient, but in reality, it is complex and often chaotic. There are a few key elements to any supply chain: producers, distributors, transporters, and finally, the consumers. The producers are the companies that create the goods that will be distributed through the logistics and transport system. They may be factories or businesses that produce products on an...
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