Companies all around the world are racing to find better meat replacements for plant-based or plant-curious consumers, and the plant-based protein sector is flourishing. According to a new survey by the nutrition business Kerry, 61% of customers prefer plant-based proteins to animal-based proteins. Customers increasingly link protein with health and as the benefits of plant-based diets become more widely understood, consumers are gravitating toward vegan protein sources. Only half of all consumers believe animal protein is a preferred source of dietary protein, according to the study. More products are gaining popularity in new market segments such as milk alternatives, chicken, and meat replacements, according to the research. The boost in growth and demand is projected to continue as new plant protein sources become more accessible and appealing to consumers. According to the survey, most consumers are aware that plant-based protein is the healthier alternative, as evidenced by t
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