Business intelligence (BI) means managing and analysing data to get a better understanding of the business. Intelligence is gathered via market research, financial reports, and other sources. Data analytics refers to the process of reviewing data generated by a set of structured and unstructured processes in order to identify patterns that can be used to make decisions. Business intelligence is often used to inform decision making regarding product development, marketing campaigns, and business strategy. BI can be used by CIOs to manage information from various data sources, such as internal and external databases, spreadsheets, and other forms of data management. Data analytics, on the other hand, is focused on using the data to make decisions. This means that it helps businesses to understand what information they need and how best to use it to make decisions. It also helps them to find new ways to market their products or services with Best digital marketing service at Incrementors
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