The adoption of a healthy lifestyle is increasing with growing health concerns and rising awareness among the population. The health and fitness market across the globe registers a decent consumer base shift towards healthy dietary alternatives. Consumers are looking for products that provide energy for a longer duration and have high nutrient value, thus increasing demand for energy bars in the market. The rise in demand for convenient and healthy energy-providing food products is driving the organic energy bar market. The consumption rate of high protein bars is more among bodybuilders, fitness enthusiasts, and athletes as they need to replenish their lost energy. The increase in preference of consumers for organic food variants and the rise in popularity of snack bars provides lucrative market opportunities for the global organic energy bar market.
The competitive city life, disturbed
work-life balance, and busy schedules make it quite challenging to maintain a
healthy lifestyle. The working population is in search of convenient, organic,
and healthy replacement of meals while juggling with the tedious lifestyle. The
energy bars are easy to carry, convenient to consume, help to boost energy, and
can be used any time. Changing consumers for ready-to-eat (RTE), meal
replacement, and packaged foods are increasing the demand for energy bars.
Additionally, an increase in gym-goers and health clubs is supporting the
growth of the organic energy bar market. According to Allied Market Research,
the global organic
energy bar market is anticipated to grow at a significant CAGR
from 2021 to 2030.
The organic energy bar market has a lot
of scope for innovations. The market has the availability of a huge variety of
organic energy bars with different flavours. Market players are investing in
innovative products to stay on the top in the growing market. Clif Bar &
Company, an energy-focused food brand, launched an in-house new ventures group-
Trailblazers Incubator. This in-house group is dedicated to building
sustainable business opportunities through disruptive innovation for the brand.
This incubator has a team of entrepreneurs, who are applying start-up-inspired
methodology for developing a new growth strategy for the company. The company
has already announced the team's first product innovation - CLIF Pet. The CLIF
Pet is a plant-based treat, an out-of-the-box product innovation for dogs, and
is a bold step by the company to accelerate its growth plan.
Another eye-catching innovation in the
organic energy bar market is the all-organic energy bar- JAMBAR. This 100% real
food energy bar is a power-packed innovation for the new generation by food
scientist Jennifer Maxwell, founder of PowerBar. These naturally sweetened and
organic energy bars are crafted with fibres and high-quality proteins and
healthily refuels one's energy. This grab-and-go snack is currently available
in four flavours. Another point to appreciate about JAMBAR is that it
donates 50% of its post-tax profits to organizations that promote music and
physical activity.
Market players are adopting strategic
marketing methods for regional expansion. One such example is the donation of
Battenkill Brittle energy bars to the area hospitals. Battenkill Wholesome
Foods is raising funds through its website with a vision to donate 100 packages
of brittle bars to health care workers at Rutland Regional Medical Center and
Southwestern Vermont Medical Center. During the initial phase of Covid-19, the
healthcare workers were overwhelmingly overworked. According to Leslie Kielson,
the company founder, this idea of providing free bars to health care workers
began after realizing the difficult working situations at hospitals. This
campaign will provide the much-needed boost of energy to the health care
professional with a quick, organic, and power-packed snack, accompanying
effective advertising of the company's product.
The outbreak of Covid-19 has negatively
affected the global organic energy bars market. This was due to the imposed
lockdown during the initial phase, which resulted in gym closures and retail
shop closures. However, the pandemic has improved health awareness among the
end-users. This provides tremendous opportunities in the post covid era for the
organic energy bar market. The global organic energy bar market will rebound to
its original market state and maintain an upward growth curve in the coming
years.
Author’s Bio:
E-mail: vaishanavi.kumbalwar@alliedanalytics.com
LinkedIn: https://www.linkedin.com/in/vaishanavi-kumbalwar
Vaishanavi Kumbalwar is a fun-loving, independent, unconventional and original thinker who loves to put her thoughts into words. She holds a bachelor’s degree in Mechanical Engineering and currently working as Senior Associate Content Writer at Allied Market Research. She thrives on challenges and loves to explore different writing styles to bring off her fondness for being a writer and blogger. She is an enthusiast of different cultures, places and cuisines and loves to travel off the tourist path and explore new things.
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