Startups
and entrepreneurs often have big ideas and little cash. Generally speaking,
most new businesses understand that an Internet presence is essential for their
idea to become profitable. A website is a convenient and cost-effective place
for you to explain your ideas, lay out the roadmap to achieve them, and keep
all stakeholders informed of your progress. Give credibility to the company
with details of name, address, and contact phone numbers.
A
website is also a place to reach job seekers, investors, vendors, and potential
customers in the early stages and to generate interest right up to launch day.
And as the business takes off, the website can become a 24/7 place to market
the product or service and stay in touch with all stakeholders. With so many
content management systems, choosing the right one for your website can be
difficult. This post will show 13 reasons WordPress is a good idea for startups
and entrepreneurs.
1. WordPress is Trustworthy
WordPress is
a proven open-source platform supported by a community of thousands of
professional developers, testers, and programmers. Currently, it is the leading
Content Management Service on the Internet. It has been around for over 10
years, has been used by millions of websites, and has undergone much
refinement. Not only that, WordPress is built on sound technology like PHP,
SQL, and JavaScript that follow the practices set by Google and other search
engines.
What
does this all mean? You can conclude that, unlike many competitors, WordPress
will be around much longer and will grow as a platform.
2. WordPress is Free
What could
sound sweeter to a cash-strapped startup than the fact that WordPress is free?
At the same time, the question arises: what is the catch? Like Wikipedia and
Ubuntu, WordPress is free because it is open source, meaning no one owns it.
It's backed by Automatic, a multi-billion dollar company, as well as thousands
of volunteers from around the world who work to improve it constantly.
WordPress
is licensed under the GNU General Public License. This makes it free to create
as many websites as possible with WordPress. WordPress users also get access to
free updates, thousands of free themes, and over 50,000 plugins in the WordPress
directory. Free themes and plugins available in the market ensure that users
get a head start, thus saving time and money.
However,
let's get one thing straight: WordPress, the free software, and thousands of
themes and plugins. There are other expenses related to running a website, such
as domain name, hosting, and customizations, and you can find out all about the
costs of creating a WordPress site on our blog. These costs are not exclusive
to WordPress but also apply to other content management systems.
3. There is no blocking with
WordPress
At first,
many businesses are unsure about the technologies and software required for
their website and are reluctant to spend on the software they are unsure about.
In addition, they will be linked to the software service provider for ongoing
updates and maintenance. Moving to a different platform later can be tricky, as
in most cases, all data is locked into the old software.
Fortunately,
that's not the case with WordPress – your data is yours on a self-hosted WordPress
installation. Therefore, you can choose to migrate from WordPress to any other
platform with all your data intact. Plus, there are a host of WordPress talents
to help you get along.
4. WordPress for All
Businesses
Let's put
this ghost aside once and for all, WordPress is not just for blogs. Yes, it
started as a blogging platform but has since evolved to serve as a platform for
any website. You can use it for,
That
list is illustrative only. You can create websites for NGOs, forums, and apps
and make money with a WordPress website. And it has the bonus that WordPress
has a blog feature that you can use in conjunction with your website.
5. WordPress is an eCommerce
pro
The popular
WooCommerce plugin is the leading eCommerce technology for the web and can
power any eCommerce business. WooCommerce can help you easily start selling any
product or service. If you need even more functionality for your store, you'll
be glad of the hundreds of free and premium extensions that can extend your
online store. And if you're selling downloadable products, the Easy Digital
Downloads plugin will help. WordPress is now considered one of the eCommerce website
requirements as it helps the online store to get more leads and
traffic.
6. WordPress is mobile
friendly
The number
of people accessing the Internet through mobile devices has surpassed the
number of users accessing it through computers. Also, you should know that when
it comes to mobile devices, Google does not accept websites that are not
mobile-friendly.
If
you haven't made your website responsive, you can do that later too. Don't
worry, WordPress has you covered. While the technology used by WordPress is
compatible with creating mobile-friendly web pages, WordPress also has several
free and premium themes that automatically adapt to the user's screen size.
Official iOS and Android mobile apps can render WordPress pages on mobile
devices.
7. WordPress is SEO ready
WordPress
handles most of the search engine optimization. WordPress is search engine
friendly right out of the box. And it's backed by none other than Matt Cutts,
formerly at Google.
Not
only that, numerous plugins help to do your SEO right. However, it is important
to remember that search engine rankings depend much more than CMS. And if
you're slipping down the rankings, it's not because of WordPress as your CMS.
8. WordPress is extensible
with plugins
Different
websites have different needs. Some want to sell products, some want
interactive communities, and others want the perfect landing page. WordPress
offers a basic platform for all types of websites, allowing them to add the
needed features. If you want, you can also add functions with custom coding. Separate
plugins add these features.
You
can choose over 50,000 free plugins in the WordPress repository to fulfill most
of your needed features. In addition to the free plugins, there are third-party
premium plans that you can dive into. This makes WordPress a highly extensible
platform.
For
someone starting a new business, free plugins are a great addition to their
website and can add features as the need arises without having to plan all the
requirements from the start. For example, you may not need live chat on your
website initially, but if the need arises later, you can add a plugin for this
feature later.
9. WordPress can scale with
your business
Most
startups are not sure about their growth at first. They run a tight ship,
keeping things low-key. But they need the room to scale and grow if their idea
takes off significantly. WordPress is ideal as it allows them to start small
and then scale to run even enterprise-grade organizations spanning many
countries and continents. The Walt Disney Company and Mercedes-Benz run their
website on WordPress. You can use WordPress on almost any server with a basic
shared hosting plan to high-end dedicated servers. It works equally well for
small blogs and large businesses.
10. WordPress is safe
Security is
a major concern for any website, especially regarding monetary transactions or
sensitive information. The fact that big and famous names like The Obama
Foundation and NGinx use WordPress should assure you that WordPress is a secure
platform.
You
need to know that no platform is 100% secure, with hackers always lurking. The
growing popularity of WordPress also makes it a favorite target for hackers.
But with WordPress, you are relatively safe. That's because the WordPress team
is constantly monitoring security threats. The large and proactive WordPress
community is also quick to report security issues. Security updates are
released promptly, and what's more, minor updates are done automatically by
default.
What's
also important is that as a user, there are many things you need to do to keep
your website secure, such as choosing a reliable host, using strong usernames
and passwords, selecting quality themes and plugins, and updating WordPress
regularly. And to be extra safe, you can install security plugins and take regular
backups of your website. Therefore, in the hands of the responsible user,
WordPress is a secure platform.
11. WordPress is easy to use
WordPress
excels at Do It Yourself. If you ask me to choose my favorite WordPress
feature, I will choose its ease of use. You can create web pages from an
easy-to-use interface without knowing any code. Working with WordPress is as
easy as working with any word processor. Sure, it's useful if you know some
basic coding, especially when troubleshooting. But even in such situations, you
will find that there are WordPress courses, training videos, podcasts, and
blogs to help you. Even newbies can easily create content. Furthermore,
WordPress supports images, audio, and videos and manages media files
effectively. You can also embed third-party content, such as YouTube and Vimeo.
12. WordPress enables a
smooth workflow
WordPress
has many built-in user roles, each with its capabilities. Any team member can
be granted various access levels by assigning the appropriate user role. And if
the built-in user roles aren't right for your team, you can just as easily
create a new user and assign whatever privileges you want. If you're running a
multi-author blog, managing your editorial workflow becomes easy with
WordPress.
You
can also equip your WordPress website with advanced behavior and build several
applications. Using custom fields and conditional logic, you can automate many
WordPress tasks.
13. WordPress helps with
branding
WordPress
helps reflect your brand on the web. While the default WordPress webpage may
seem standard, most available themes offer customization options that allow you
to align webpages with your brand. Colors, logos, fonts, and almost every
element can be customized from a custom options panel. Changes can be viewed in
live preview mode before saving.
Conclusion
The above
reasons should give you enough reason to choose WordPress for your website. It
is an ideal option to set up a website quickly with minimal expense.
Furthermore, WordPress is also primed for future growth. Even though WordPress
is a free platform, you need to take the help of a professional and custom
WordPress development services providing company to design a competitive
website for your business.
- Marick Stephenson
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