The prominence of agritourism is growing rapidly across the world with surge in interest toward farming activities, products, and innovative practices along with the launch of new initiatives by governments. These new initiatives promote the local farming and agriculture activities and aim to provide a much-needed economic boost to local farming, ranching, and other communities related to the agriculture sector. Peter Michalko, the Head of the European Union (EU) Delegation to Azerbaijan, stated that the demand for services in agritourism increased by nearly 60% in the EU countries over the past decade. In a report that discussed the growth of the agritourism in Azerbaijan, Michalko highlighted that agritourism increased the economic opportunities to the youth of the country and led to development of rural districts.
Azerbaijan is not the only country to take
different initiatives to boost the agritourism in the country. Different
government authorities in India and the U.S. launched their initiatives to
provide opportunities for the local agriculture sector by attracting tourists. A
tourism network has been set up to strengthen the agritourism sector in the
Indian State. Moreover, an app will be launched by one of the foundations in
the U.S. to help tourists find farm and ranch venues and avail authentic
experiences. Moreover, it will offer exposure for farmers, ranchers, and
managers to huge number of tourists and connect in-person. According to the
report published by Allied Market Research, the global
agritourism market is expected to reach $62.98 billion by 2027.
Following are some of the activities taking place across the world.
Governments of different countries have been
taking various initiatives to promote agritourism and boost the economic growth
for local farmers. In Indian state Kerala, the State Tourism Minister PA
Mohammed Riyas launched the Kerala Agri Tourism Network-Farm Tourism. This
initiative is a part of Responsible Tourism (RT) project and aims to offer
monetary growth to people working in the agricultural sector. It combines the
farming activities with the tourism and trains manpower for consolidating the
agritourism in the state.
The minister highlighted that the traditional
agricultural practices have been taking into consideration while designing the
Agri Tourism Network. Moreover, this initiative is expected to educate national
and foreign tourist about the farming culture of Kerala. Under the initiative,
the authorities will undertake the task of setting up 500 farm tourism units
along with 5,000 homestay farms by the end of March 2023. In addition,
agritourism activities will be conducted in such a way that no farming
activities will be harmed. Such Responsible Tourism initiatives would boost the
local economy along with promoting the traditions of Kerala.
Among different initiatives taken by government
authorities to promote agritourism, developing an app and listing the venues
for agritourism is one of the best initiatives. The American Farm Bureau
Foundation for Agriculture created an app that consists of information
regarding agritourism venues. The authority developed the American Farm Trail
app to enable farmers, ranchers, and farm managers to register their venues and
attract tourists. They can create their profiles on the app and connect with
tourists through display of their sites, history, available products, and
others. Tourists will be able to search based upon locations, products, and
attractions. The Foundation is expected to launch the app by the spring of 2022.
Daniel Meloy, the Executive Director of the
Foundation, highlighted that the Foundation aims to offer resources to connect
agritourism businesses with consumers. It plans to offer an authentic
experience to consumers such as picking an apple, hunting a pumpkin, or meeting
a farmer who put efforts and time in growing something. The Farm Trail app is
expected to provide huge opportunities ranchers and farmers to gain wide exposure
to tourists and connect in-person with tourists. These initiatives also aim to
build a positive perception about agriculture in the eyes of people.
Author Bio
Email: pratik.kirve@alliedmarketresearch.net
LinkedIn: https://www.linkedin.com/in/pratik-kirve-8213b284/
Pratik Kirve is a writer, blogger, and sport enthusiast. He holds a bachelor’s degree in Electronics and Telecommunication Engineering, and is currently working as a Team Lead - Content Writing at Allied Market Research. He has avid interest in writing news articles across different verticals. When he is not following updates and trends, he spends his time reading, writing poetry, and playing football.
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