Over the past few years, hard seltzer, also known as seltzer water or sparkling
water, has gained a significant popularity around the world as a refreshing and
healthy alternative to soda. It has become a staple beverage choice among younger
consumer base for after-work relaxation, special celebrations, and hot summer
days. The innovative packaging and low
price tag, especially when compared to traditional mixed beverages, are
satisfying the millennial’s need with a more convenient and versatile drinking
experience.
Hard seltzer is basically an alcoholic, carbonated, and fruit flavoured
water. Its pH value is 3 - 4, which means it is slightly
acidic. It contains distilled alcohol such
as rum and vodka with a hint of natural flavours such as mango, black cherry,
etc. It is manufactured by chemically infusing water with carbon
dioxide gas under pressure. Unlike tonic water or soda, hard seltzer contains zero sugar, which makes it a
healthier alternative.
Health Benefits:
1. Heart health: Hard seltzer contains sodium which has
a positive impact on heart health. Also, it exhibits HDL which is referred as a
good cholesterol, owing to the fact that it transfers the LDL cholesterol from
arteries to the liver so that it can be destroyed and passed out from the body.
2. Dental health: As per several studies, hard seltzer is much better
for your teeth than sugar carbonated drinks.
3. Digestive health: Hard seltzer has the ability to stimulate the
nerves that influence swallowing. As a result, it improves swallowing ability
in adults, both young & old.
4. Weight loss: Hard seltzer has no sugar content. You can lose
weight when you choose to drink a hard seltzer over a beer or alcoholic
beverages. Also, it makes you feel fuller when consumed with a meal. It
stays for longer time in stomach and makes one feel full longer. Thereby, it
promotes weight loss because of less calories intake.
5. Hydration: Seltzer water is an ultimate
choice for staying hydrated. It is as hydrating as normal water.
6. Constipation: Constipation is another area in which hard
seltzer can have beneficial effects. It has been estimated that more than half
of the patients suffering from chronic digestive issues have experiences
significant improvements in their symptoms after fifteen days of drinking hard
seltzer. So, people facing with digestive problems like stomach pain,
indigestion, and irregular bowl movements should drink seltzer water.
Current Market Scenario:
According to a report published by Allied Market Research, the global
hard seltzer market size is registered to reach $10.9 billion
with a considerable CAGR from 2021 - 2027. North America is currently holding
the highest market share, owing to continuous rise in consumer preference for
the low alcohol content, gluten free, and low calories beverages.
However, the outbreak of the COVID-19 pandemic led to hamper the growth
of the global hard seltzer market, especially in the initial period. The
implementation of global lockdown resulted to temporary closure of the
manufacturing facilities and completely disrupted the supply chain. Unavailability
of sufficient labour force and difficulty in suppling raw materials were major
challenges, due to which, the key manufacturers suspended their product launch
and assembling activities in developing countries of the Asia Pacific and LAMEA
region. The pandemic also negatively influenced the demand for hard seltzer
from the buyer’s end.
Nevertheless, millennials have started to prefer flavoured alcoholic
beverages, which in turn, is boosting the demand for hard seltzer to a great
extent in developed countries like Japan, Australia, the U.S., and others. For
instance, in May 2020, Hallmark announced its own cheers rose seltzer for
national wine day. The hard seltzer producing company, the White Claw, launched
three flavours of hard seltzer i.e. lemon, watermelon, and tangerine.
Likewise, many enterprises including Mountain Dew, Bud Light, and others
have introduced their own lines of products in order to stay competitive in the
market. This in turn, is creating a large spectrum of flavours and styles of
hard seltzer available in the market for consumers. With this drift on board,
the global hard seltzer market is anticipated to gather immense growth
prospects in the years to come.
Author’s Bio:
Suchita Gupta
Suchita Gupta is an explorer, musician and content writer. While pursuing her MBA, she found that nothing satisfies her more than writing on miscellaneous domains. She is a writer by day, and a reader by night. Besides, she can be found entertaining her audience on social media platforms. Find her on LinkedIn & Instagram.
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