There has been a significant surge in the
adoption of organic honey among consumers all over the globe, owing to rising
concerns about the chemical-based honey products. More and more people around
the world have become concerned about their health, especially after the outbreak
of COVID-19 pandemic. Thus, consumers these days are inclined toward consuming
food products that have natural ingredients and high nutrient content. This
factor is expected to drive the demand for organic honey in the coming years.
In the earlier days, the applications of honey were limited and specific. But
with the growing awareness among people about its benefits on the body, its
applications have been diversified in a number of industries. These industries
include food and beverage, cosmetics, personal care, pharmaceuticals,
nutraceuticals, and others. Thus, the increase in utilization of organic honey
in a variety of health products, drugs, and others is further expected to raise
the demand for organic honey in the upcoming years.
There has been a remarkable growth in the
number of health-conscious individuals across the globe. More and more people
around the world tend to engage in different types of fitness activities to improve
the overall health. Organic honey is an essential ingredient in highly
nutritious protein bar that is essentially consumed by fitness enthusiasts.
Moreover, health-conscious individuals are incessantly looking for natural
sweeteners that are not only safe and secure for consumption but also provide
great deal of nutritional perks to the body. Thus, organic honey comes out as
an ideal natural sweetener, and as an alternative to white sugar that is used
in the preparation of yoghurt, tea, coffee, baked food, baked food, and others.
Additionally, introduction of different types
of innovative organic honey products, growing cases of obesity around the
world, and rising awareness about the adverse effects of chemical-based products
among people are expected to create massive opportunities for the growth of the
global organic honey market. According to the report published by Allied Market
Research, the global
organic honey market is expected to reach $1.06 billion by 2030,
registering a CAGR of 5.5% from 2021 to 2030.
Numerous players of the market across the globe
are launching different organic honey products with improved taste and
nutritional content to cater to the needs of consumers. For instance, DABUR
India, one of the largest fast-moving consumer goods companies in India,
collaborated with Amazon India to launch Dabur Organic Honey. This is the first
ever organic product from DABUR.
DABUR Organic Honey is procured from
organically grown flora that is completely untouched by chemicals. DABUR claims
its organic honey to be utterly unprocessed, unpasteurized, and unprocessed.
DABUR Organic Honey is nutrient- and antioxidant-rich, and made by wild bees. Smerth
Khanna, the Business Head – Ecommerce of DABUR India, also mentioned that the
demand for organic honey is rising with fitness and healthy lifestyle at the
forefront. Thus, its organic honey is completely natural and 100% pure, making
it suitable for all. It specifically selected apiaries that are in close
proximity with the organic farmlands. These are further managed without any
sort of pesticides or chemicals to give natural and organic honey.
The trend of launching new products among
popular players continues to gain massive momentum in the consumer goods
industry. For instance, Tayima Foods, an innovative food company, launched its
latest product called I’M HONEY. This highly nutritious honey product is 100%
raw and virgin honey that are sourced from some of the best beekeepers in the
Western Ghats. The launch of this product was a part of Digital India
programme, and hence the product was made available on Amazon and no-contact
retail kiosks.
COVID-19
Impact on the Market
The outbreak of COVID-19 has had a positive
impact on the growth of the global organic honey market, owing to increase in
inclination toward organic foods among consumers during the pandemic. Consumers
across the globe became increasingly concerned about their health and physical
fitness during the pandemic and found ways to increase their immunity.
Moreover, the demand for food and beverages surged exponentially as more and
more people around the world stocked up their supplies during lockdowns and
closure of supermarkets, hypermarkets, and general stores. This further led to
the surge in the demand for organic honey during the pandemic.
However, the production capacity and
distribution strength were impacted negatively during lockdowns as most of the
food and beverage manufacturing facilities were shut down during lockdowns.
This was mainly due to the stringent restrictions imposed by the governments of
various countries across the globe on workforce and practicing social
distancing. Thus, the demand for organic honey was slightly affected. In spite
of these periodic hassles, manufacturers across the globe subdued the situation
to cater to the demand for organic honey in the market. However, the market is
expected to recoup soon from the initial impact, and will normalize and grow
rapidly in the forthcoming years.
Author Bio:
Shreeras Shetty
Shreeras Shetty is currently working in the content
writing industry and has a Bachelor’s degree in management studies specializing
in marketing. He is passionate about writing and is gaining significant
experience in the Market Research Industry. Outside the office, Shreeras is
actively engaged in recreational activities like playing football, trekking,
travelling, and athletics.
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