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Tea Market: New Product Launches to Strengthen Beverage Wellness

There has been a significant surge in the popularity of tea over the past couple of decades as it is extensively consumed as a healthy beverage due to the presence of a number of potent antioxidants, and minerals such as potassium, manganese, magnesium, and calcium. Thus, regular consumption of tea helps in not only reducing cell damage due to free radicals but also lowering cholesterol levels. It further facilitates the weight loss. Increase in the disposable income, rise in health awareness among individuals, increase in the number of tea drinkers, and surge in the number of health-conscious people across the globe are expected to drive the growth of the global tea market. Moreover, the growth in demand for herbal tea and introduction of new flavours and variety of tea are expected to create remarkable opportunities for the growth of the tea market. According to the report published by Allied Market Research, the global tea market is expected to reach $68.95 billion, registering a CAGR of 6.6% from 2020 to 2027.

Numerous players of the market are launching innovative and healthier tea products to effectively cater to needs of people. For instance, Tata Consumer Products, a focused consumer products company uniting the food and beverage interests of the Tata group under one umbrella, announced the launch of two new products, TATA Tea Tulsi Green and TATA Tea Gold Care. They have significantly strengthened their beverage wellness portfolio with distinctive product launches and remarkable enhancements of existing products. For instance, they have also reformulated its existing Tetley Green Tea with additional vitamin C.

The trend of introducing unique tea products continues to gain immense traction in various countries. For instance, Silk Tea Co., a dominant New York-based tea company, announced the launch of its products on Kickstarter, through a start-up campaign. The new products embody 15 years of research, reinvention, and expertise. Numbered from 1 to 500, Silk Tea Experience tea boxes offer an exclusive opportunity to own a unique, innovative product with history. Each box is different and personalized as it contains about 8-10 tea bags made up of 100% cotton lace, which further makes the teacup look more precious and special.

The product is detoxifying, calming, diuretic, rich in potassium, lipids, minerals and vitamins (C, E, B, K), and hence strengthens the immune system. In addition, its acts as an anti-depressant and it further helps in regulating cholesterol, blood pressure, and increasing the speed of the digestive system, apart from maintaining cell elasticity and permeability. The corn silk tea has a refreshing, light flavour. Brandy brings considerable energy and spice to the drink, while milk has a sweetening effect.

Sushant Dash, the President of Packaged Beverages (Bangladesh, India and Middle East), Tata Consumer Products Limited, mentioned in a statement that Tata Tea and Tetley are reputed brands in the tea segment and its new offerings will give consumers great quality teas along with the added benefits of these natural ingredients and Vitamin C. He further added that consumers would be able to buy its variant tea products from the convenience of their homes through e-commerce platforms.

The trend of launching healthier tea products continues to gain massive momentum in the consumer products industry. For instance, Portfolio Beverages, Inc., a dominant beverage company that is engaged in developing non-alcoholic, functional, and consumer beverage brands, announced the launch of its line of functionally-infused tea, Real Good Tea. This new line of unique beverage is formulated with all-natural ingredients, including botanicals, vitamins, and high-quality hemp extract, providing a blend of taste and function.

Real Good Tea is essentially offered in four signature blends, each brewed with unique teas to support a variety of functions and flavours. These blends are naturally sweetened with amber clover honey and infused with 50 mg of high-quality, fast-acting, and VESIsorb hemp extract in each serving. The four crafted tea blends featured in Real Good Tea include namely Rise-up, Stay Well, Distress, Wind Down.

Thus, persistent tea product launches, increase in the number of tea drinkers, and growing inclination towards healthy beverages among people are expected to create ample opportunities for the growth of the tea market.

Author Bio:

Shreeras Shetty

Shreeras Shetty is currently working in the content writing industry and has a Bachelor’s degree in management studies specializing in marketing. He is passionate about writing and is gaining significant experience in the Market Research Industry. Outside the office, Shreeras is actively engaged in recreational activities like playing football, trekking, travelling, and athletics.

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